Communicate with other users, make networking.
To gain so followers is also depended on being known by so many people. By going to different meeting and events, we can meet with different people right. Why can’t we do the same also on Instagram, right? You can start by liking the content of other users and commenting on them. This will help you to be seen by others, as well as increasing the number of followers and your visibility.
Share the photos of your employees and workspaces.
People are curious about knowing your workspaces and seeing how things are running. This is the main reason why McDonald’s’ “Why the Burgers in Ads Look Better than the Real Thing” video became viral. In same way, you can also share daily rushes and events in your company with your followers. Of course, while you do that, don’t forget to ask permission from your employees. In terms of your company’s reputation, sharing happy themed photos of your employees will help you to be followed by so many people on Instagram..
Share the photos of your events & products that you didn’t share in anywhere else.
Besides, the photos of your employees, this will allow you to increase the number of your followers and also share exclusive content with your followers to gain more attention. For example; you are preparing to attend a fair in abroad, you can share pre-event photos during your preparation. Or if you will launch a new product soon, you can share some pictures of that product exclusively with Instagram users. These kinds of contents will attract more people and eventually some of the visitors of your profile will be your followers.
For some brands, sharing graphics and cartoon will attract followers and users. If this is fine to do for your brand’s image, then you can do that. If not, follow the next step..
Create a collage.
Unfortunately, we are not able to create collages directly on Instagram, but there are some apps (Instapic Frames, Pic Collage, Collage Shaper, Photo Shaper, Collage Maker etc.) that you can use to create eye-catching contents to share. Creating collages will allow you to share multiple contents at once. The important point here to share is collecting different but relevant elements together.
Hashtag, hashtag, hashtag.
I’ve shared things before about the importance of hashtags and their use correctly. Creating relevant hashtags with your content will allow you to reach more people. If you are using specific hashtags for your brand in other social media platforms, use those also on Instagram. This will allow your followers on other platforms to go on to follow you also on Instagram. Always add relevant and frequently used hashtags to your photos. You can search easily the popular and relevant hashtags. Most popular and relevant hashtag will take a place on the top; this will rescue you from chaos and find the hashtag easily that you are looking for. Using popular but irrelevant hashtags will cause presenting you as an amateur and devalue your brand. This may work in short term, but definitely not in long term. .
Share your Instagram account on Facebook.
Instagram belongs to Facebook, so this allows both platforms to stay synchronized. If you have a Facebook page, you can also connect your Instagram account and this will allow your content to be shared automatically also on Instagram.
Keep your Instagram profile up to date.
Besides, photos that you uploaded to Instagram, one another point is your profile. To create an effective profile message, you have only 150 characters. That’s why don’t share only with people just who you are, but also share what you like and your interests.
Create traffic from your Instagram account to your website.
If your website is getting very high traffic, definitely don’t forget to add social media icons. If there is relevancy, you can also add photos and videos from Instagram to your blog. This will help you to increase the number of visitors to your website.
Share suitable and attractive photos on your content.
Instagram is a platform that was built completely based virtual visuals. That’s why it is very important to share photos and videos on regular basis. To share interesting photos, you can use several applications such as Lumie, Snapseed, PicMonkey, Pixlr ve Color Splash. To create photos with more quality, you can use PopPhoto and CIO applications.