• 90% of consumers think that reviews on internet are very effective in their decisions of purchasing an item.
  • 51% of internet users in the world accessed Facebook at least one time in 1st quarter of 2016.
  • Females are checking updates of brands on social media platforms more than males.
  • While the ratio of web traffic created by social networks is 1.9%, the ratio of accessing websites organically is 41%.
  • 71% of internet users are more prone to buy the products of their favorite brands which they follow either on Facebook or Twitter in comparison to the people who don’t follow.
  • Twitter has the highest conversation ratio with 2.17% among all the other online platforms including both organic and paid advertisement.
  • What’s happening on internet within every 60 seconds? On Facebook, 1.8 million likes are happening and 350GB data are being used. On YouTube, 72 hours long video are uploaded. 571 websites are being created. 347 posts are being posted on WordPress. Employers are making 11,000 searches to hire the professional that they are looking for. 278,000 tweets are being sent. And more.
  • A tweet that contains “Please help” and “Please retweet” is being shared 170% more than a tweet that doesn’t contain these words.
  • Contents with picture are getting 53% more like and 10% more comment than contents without picture.
  • Instagram users are spending average 257 minutes per month on Instagram.
  • In 2017, it’s expected that online video consumption will reach to 69% of total internet traffic.
  • 68% of marketing directors are accepting website traffic as return of investment (ROI) indicator when they calculate the ROI on social media. Right after, fan/member ration is coming with 63%.
  • Only 12% of content on Facebook are reaching to our friends/fans. In other words, the content of every brand with fans are reaching to 500 people.
  • In digital platforms, 56% of people are supporting non-profit organizations because of storytelling, and they point out that storytelling is their main reason to support those non-profit organizations.
  • 61% of consumers tend to buy the products of brands who creates content.
  • An interesting content is one of the top 3 reasons why people follow that brand on social media.
  • LinkedIn allows B2B companies to reach 92% more potential customers than other social platforms (blog, Twitter, Facebook etc.)
  • An average content marketing strategy provides 2000% more blog trafficking while increases the total revenue of the company around 40%.
  • 59% of consumers are being affected from advertisements.